Ka la 20 Hlakola, lululemon e ile ea sebelisana le k'hamphani e ncha ea theknoloji ea tikoloho ea Australia ea Samsara Eco ho qala sehlahisoa sa pele lefatšeng sa nylon 6,6 e sebelisoang hape ka enzyme, e leng se tšoaeang bohlokoa bo boholo ba ho sebelisa hape lesela ho tloha ho lesela ho ea ho lesela le mosebetsi oa lululemon oa ho theha tikoloho e chitja. lululemon e sebelisitse nylon 6,6 e sebelisitsoeng hape e entsoeng ka theknoloji ea Samsara Eco ho etsa sampole ea top ea eona e nang le matsoho a malelele ea Swiftly Tech, e leng lekhetlo la pele nylon e joalo e sebelisoa hape ka tsela ena.
Ho hlahisoa lithane tse ka bang limilione tse 4 tsa nylon 6,6 selemo se seng le se seng, e leng e 'ngoe ea polasetiki e sebelisoang haholo indastering ea masela le fiber ea motheo bakeng sa lululemon ho etsa lihlahisoa tse ngata tse rekisoang haholo, joalo ka Align le Wunder Train leggings. Nylon 6,6 e tsebahala ka ho thata ho e sebelisa hape 'me e sebelisitsoe haholo liindastering tse kang feshene, likoloi le lisebelisoa tsa elektroniki ka lebaka la thepa ea eona e thata le e tšoarellang. Kajeno, nylon e sebelisitsoeng hape hangata e etsoa ka litšila tsa thepa ea kamora indasteri, 'me ho na le palo e fokolang ea mekhoa e meng e sebelisitsoeng hape e fihlelang maemo a ts'ebetso ea sehlahisoa sa lululemon. Theknoloji ea Samsara Eco e sebetsa ka ho sebelisa li-enzyme tse entsoeng ka boenjiniere ho qhaqha metsoako ea maiketsetso ea nylon 6,6 ho etsa bocha nylon 6,6, e ka fetoloang hape hore e be liaparo.
Yogendra Dandapure, Motlatsi oa Mopresidente oa Ntlafatso ea Lisebelisoa tse Tala ho lululemon, o itse: "Mehlala e meholo ea lululemon Swiftly e feta boqapi ba thepa - e emela menyetla e khahlisang le tšusumetso e ka finyelloang ka tšebelisano-'moho le tšebelisano-'moho ea indasteri e fapaneng. Katleho ena e tšoaea phetoho eseng feela bakeng sa boqapi bo tsitsitseng ba liaparo, empa le bakeng sa liindasteri tsohle tse batlang ho fetela mohlaleng o chitja haholoanyane. Re labalabela ho tsoela pele ho sebetsa le Samsara Eco ho thusa ho qalisoa ha theknoloji ena e ncha likhoeling le lilemong tse tlang."
Ho feta karolo ea 90 lekholong ea nylon e sebelisitsoeng sampoleng e 'ngoe le e 'ngoe ea lululemon Swiftly e hlahisitsoe ho sebelisoa mokhoa oa ho hlaphoheloa ha enzyme oa Samsara Eco, 'me lisampole tsena li fana ka ho lekana, maikutlo le boleng bo tšoanang boo baeti ba bo lebellang ho tsoa lihlahisoa tsa lululemon. Sampole ea Swiftly e boetse e bontšitse pono ea k'hamphani ea loop ea ho tloha qalong ho isa qetellong ea ho nka liaparo tsa nylon tsa lululemon, ho kenyeletsoa le li-leggings tsa lululemon, qetellong ea mohato oa bophelo le ho li kopanya le lisebelisoa tse ling tse seng tsa masela ho etsa nylon e sebelisitsoeng hape bakeng sa tšebeliso lihlahisoa tse ncha tsa lululemon.
Paul Riley, CEO le mothehi oa Samsara Eco, o itse: “Tšebelisano-'moho ea rona le lululemon e emela mohato o moholo oa ho sebetsana le phephetso ea litšila tsa masela 'me e bontša bokhoni ba ho theha tikoloho e chitja ka botlalo bakeng sa liaparo. Re qalile ka nylon 6,6, empa ha re ntse re tsoela pele ho atolosa laeborari ea rona ea li-enzyme tse jang polasetiki, sena se beha tsela ea menyetla ea ho sebelisoa hape ho pholletsa le liindasteri tse fapaneng. Ena ke motsotso oa bohlokoa haholo bakeng sa bokamoso ba feshene e tsitsitseng le ho sebelisoa hape. ”
Jwalo ka ha ho tlalehilwe pele:
lululemon e phatlalalitse tšebelisano-'moho ea lilemo tse ngata le k'hamphani e ncha ea theknoloji ea tikoloho ea Australia Samsara Eco ho holisa potoloho ka ho sebelisa hape masela ho tloha ho lesela ho ea ho lesela. Ka tšebelisano-'moho ena e ncha, lululemon e sebetsa ho etsa nylon e sa feleng e sebelisitsoeng hape le polyester ho tsoa lihlahisoa tsa eona ho sebelisoa mokhoa ona o chitja.
Tšebelisano ena ke mohlala oa morao-rao oa sepheo sa k'hamphani sa Be Planet le mohato o thabisang oa ho fihlela tikoloho e chitja ka 2030. Samsara Eco ke moetapele oa ho sebelisa hape polasetiki ka mokhoa o sa lekanyetsoang, ho sebelisa hape metsoako ea nylon le polyester e sebetsang hantle e leng motheo oa lihlahisoa tsa lululemon.
“Nylon e ntse e le monyetla oa rona o moholo ka ho fetisisa oa ho fihlela lipheo tsa rona tsa sehlahisoa se tsitsitseng sa 2030. Tšebelisano-'moho ena e bonts'a monyetla oa ho sebetsana le litlhoko tse sa fihlellehang ka boqapi bo kopanetsoeng.” Yogendra Dandapure, Motlatsi oa Mopresidente oa Ntlafatso ea thepa e tala ho lululemon, o itse, “Ka ts'ebetso ea ts'ebetso ea li-enzyme e nang le patente ea Samsara Eco, re ntse re ntšetsa pele phetoho ea litšila tsa liaparo hore e be nylon le polyester ea boleng bo holimo, e leng se tla re thusa ho phethahatsa pono ea rona ea ho sebelisa hape ho tloha qalong ho isa qetellong.”
Ena ke letsete la pele la batho ba fokolang la lululemon k'hamphaning ea ho sebelisa lintho hape le tšebelisano-'moho ea pele ea Samsara Eco indastering ea liaparo. Kamora potoloho ea lichelete ea $56 milione ea Series A selemong se fetileng, tšebelisano-'moho le matsete a lululemon a tla ha Samsara Eco e itokisetsa ho rekisa, e tlisa bokhoni bo sa lekanyetsoang ba ho sebelisa lintho hape indastering ea feshene. Ena ke ntlha ea bohlokoa 'mapeng oa Samsara Eco oa ho sebelisa hape lithane tse limilione tse 1.5 tsa polasetiki ka selemo ka 2030. Hammoho, lik'hamphani tsena tse peli li tla hlahisa nylon e ncha e sebelisitsoeng hape le polyester ho tsoa litšila tsa liaparo, li tlisa mekhoa e meng e nang le tšusumetso e tlase ho thepa ea bohlokoa bakeng sa indasteri ea liaparo e sebetsang hantle.
Ted Dagnese, Mohlanka e Moholo oa Phepelo ho lululemon, o itse: “Tšebelisano-'moho ea rona le Samsara Eco ke mohato oa bohlokoa ho ea tikolohong e chitja. Re khanna boqapi ho pholletsa le ketane ea boleng 'me re thabetse seo sena se se bolelang bakeng sa indasteri ea liaparo tsa ts'ebetso ea lefats'e le leeto la rona la ho se be le matla.”
Ho sebelisa hape thepa ho tla bapala karolo e kholo bokamosong ba mabenkele le liaparo. lululemon e ntse e ntšetsa pele ketane ea eona ea boleng, ho kenyeletsoa
Lisebelisoa tse Tsitsitseng: Mmesa o fetileng, lululemon e ile ea qala lihlahisoa tsa eona tsa pele tse entsoeng ka nylon e thehiloeng limela ho tsoa mehloling e nchafatsoang e le karolo ea tšebelisano-'moho ea lilemo tse ngata le moetapele oa lisebelisoa tse tsitsitseng Geno.
Phihlelo ea Bareki: Ts'ebetso e matla e tsoelang pele le ho kenella ho hoholo lenaneong la khoebo la lululemon la Like New ho atolositse bophelo ba moralo oa lihlahisoa.
Ho sebelisa hape lesela ho tloha ho lesela ho ea ho lesela: Hammoho le Samsara Eco, lululemon e sebelisa hape liaparo tsa eona hore e be lihlahisoa tse ncha tse sebelisang litšila ho kopanya nylon le polyester tse sebelisitsoeng hape.
“Re motlotlo hore tšebelisano-'moho ena e sitisa indasteri ea liaparo. Bokhoni ba Samsara Eco ba ho sebelisa masela a tsoakiloeng hape, ho kenyeletsoa le nylon, ka ho sa feleng bo fana ka tharollo ea bohlokoa phephetsong ea litšila tsa masela. Sena ha se so ka se bonoa pele, 'me ho sebelisana le lululemon ke ntlha ea bohlokoa e tla potlakisa leeto le koetsoeng la ho sebelisa masela hape.” Paul Reilly, CEO le mothehi oa Samsara Eco.
Lululemon e ikemiselitse ho etsa lihlahisoa tse betere ka litsela tsohle ka ho beha lipheo tse thehiloeng mahlaleng tseo e leng motheo oa lipheo tsa ketso ea boemo ba leholimo tse hlalositsoeng ho Brand Impact Agenda.
Mehloli: Lihlooho tsa litaba tsa lik'hemik'hale tsa faeba, lululemon, NTMT Textile Lisebelisoa tse ncha, marang-rang
Nako ea poso: Hlakubele-05-2024