Kamora ho fela ha tšebelisano-'moho ea lilemo tse 27 le seqhenqha sa liaparo tsa lipapali sa Amerika Nike ka la 8 Pherekhong, Tiger Woods, ea neng a le lilemo li 48 ka nako eo, le k'hamphani ea lisebelisoa tsa Golf ea US TaylorMade Golf ba fihletse tšebelisano-'moho. Letšoao le lecha la feshene ea kolofo Sun Day Red le ile la qalisoa. Tiger Woods e ile ea sebelisana le TaylorMade ka lekhetlo la pele ka 2017 'me hajoale ke e' ngoe ea linaleli tse tšeletseng tsa kolofo tse saennoeng ke TaylorMade.
Ka la 13 Hlakola, Tiger Woods o bile teng ketsahalong ea ho senoloa ha lets'oao la Sun Day Red California, a re, "Ena ke nako e nepahetseng ka ho fetisisa bophelong ba ka ... Ke batla ho ba le lets'oao leo nka ithorisang ka lona nakong e tlang. Le kanna la se ke la u thusa ho fihlela liphetho tse ling, empa u tla shebahala hantle ho feta kamoo u shebahalang kateng hona joale."
Ka la 15 Hlakola, Tiger Woods o ile a bapala Genesis Invitational a apere jeresi ea "Sun Day Red". Ho tlalehoa hore lihlahisoa tsa lets'oao lena li tla fumaneha ka molao ka Mots'eanong selemong sena, qalong United States le Canada inthaneteng, ka merero ea ho atolosa sehlopha sena ho ea ho lieta le liaparo tsa basali le bana.
Letshwao la lets'oao la Sun Day Red ke nkwe e nang le mela e 15, "15″" e le palo ea li-majors tseo Woods a li hapileng mosebetsing oa hae.
Lebitso la lets'oao lena le susumelitsoe ke moetlo oa Woods oa ho roala top e khubelu nakong ea potoloho ea ho qetela ea tlholisano e 'ngoe le e 'ngoe ea kolofo. "Tsohle li qalile ka 'mè oa ka (Kultida Woods)," ho boletse Woods. O lumela hore, joalo ka Capricorn, bofubelu ke 'mala oa ka oa matla, kahoo ke 'nile ka apara litlholisano tse khubelu ho ea ho kolofo ho tloha ha ke sa le mocha 'me ke bile le litlhōlo tse ling ... Motsoalle oa ka oa Alma, Stanford, o mofubelu, 'me re apara bofubelu letsatsing la ho qetela la papali e 'ngoe le e 'ngoe. Kamora moo, ke ne ke apara bofubelu bakeng sa papali e 'ngoe le e 'ngoe eo ke e bapalitseng ke le setsebi. Bofubelu bo se bo tšoana le 'na."
Tiger Woods ka Sun Day Red
E thehiloe ka 1979 mme ntlo-kholo ea eona e Carlsbad, California, TaylorMade ke moqapi le moetsi oa lisebelisoa tsa kolofo tse sebetsang hantle, libolo tsa kolofo le lisebelisoa tse nang le boqapi bo etellang pele indastering joalo ka M1 metalwoods, M2 irons le TP5 Golf Balls. Ka Mots'eanong 2021, TaylorMade e ile ea rekoa ke k'hamphani ea poraefete ea Korea Boroa ea Centroid Investment Partners ka $1.7 bilione.
David Abeles, mopresidente le CEO oa TaylorMade Golf, o itse: “Ena ha se tumellano ea tšehetso, ha se feela taba ea baatlelete ba tlang, re haha lets'oao le ho lebella hore lintho li tsamaee hantle. Ke tšebelisano-'moho e felletseng, e hlakileng le e ikemiselitseng. Re etsa qeto e 'ngoe le e 'ngoe hammoho.” Mecha ea litaba ea indasteri e itse tšebelisano-'moho ena e tšoaea bet ea TaylorMade Golf ea hore Tiger Woods e ntse e na le matla a ho bapatsa.
Ho etella pele ts'ebetso ea lets'oao la Sun Day Red, TaylorMade Golf e hirile Brad Blankinship, setsebi sa mokhoa oa bophelo oa lipapali, joalo ka mopresidente oa Sun Day Red. Ho fihlela lehlabuleng le fetileng, Blankinship e sebelitse Boardriders Group, k'hamphani ea motsoali ea lihlahisoa tsa liaparo tsa kantle tse kang Roxy, DC Shoes, Quiksilver le Billabong, Ho tloha ka 2019 ho isa ho 2021, o ne a ikarabella bakeng sa ho tsamaisa Rvca, lets'oao la seterateng sa lipapali la California le ruiloeng ke k'hamphani ea tsamaiso ea lets'oao la US ABG.
Tiger Woods ke e mong oa libapali tsa kolofo tse atlehileng ka ho fetisisa tsa nako eohle, ha a le lilemo li 24 o behile rekoto ea sebapali se senyenyane ka ho fetisisa, ke sebapali se le seng feela se hapileng lipapali tsohle tse 'ne tse kholo ka selemo se le seng, nako ea ho hapa e tsejoa e le "Jordane ea kolofo." Ho Masters ea 2019, o hapile papali ea hae ea bo15 ea sehlooho mosebetsing oa hae, ea bobeli feela kamora Jack William Nicklaus bakeng sa litlhōlo tse ngata. Leha ho le joalo, lilemong tse leshome tse fetileng, mosebetsi oa Tiger Woods o fokolisitsoe ke likotsi. O bapetse liketsahalo tse peli feela ho PGA Tour selemong se fetileng, 'me tlhōlo ea hae ea morao tjena e fihlile ka 2020.
Tšebelisano-'moho ea Tiger Woods le Nike ke e 'ngoe ea tse bohlokoa ka ho fetisisa historing ea lipapali. Tšebelisano-'moho ena e bile le tšusumetso e ntle haholo mahlakoreng ka bobeli: Ho tloha ka 1996 (selemo seo Woods a qalileng mosebetsi oa hae oa profeshenale ka molao), Woods o fumane chelete e fetang $600 milione ka tšebelisano-'moho ena 'me o thusitse ho eketsa matla a hae a linaleli. 'Me Tiger Woods o ile a boela a sebelisa tšusumetso ea hae ho thusa Nike ho bula khoebo ea kolofo.
Ka la 8 Pherekhong, Tiger Woods o tiisitse pheletso ea tšebelisano-'moho ea hae ea lilemo tse 27 le Nike posong e sethaleng sa mecha ea litaba ea sechaba X: “Cheseho le pono ea Phil Knight li kopantsitse Nike, Nike Golf le 'na, 'me ke mo leboha ho tsoa botebong ba pelo ea ka, hammoho le basebetsi le baatlelete ba sebelitseng le eena leetong lena.” Batho ba bang ba tla mpotsa hore na ho na le khaolo e 'ngoe 'me ke batla ho re 'E!'”.
Ho bohlokoa ho bolela hore ka Loetse 2023, Woods le mohapi oa Khau ea Grammy ka makhetlo a 10, sebini se tummeng sa monna sa Amerika Justin Timberlake, tšebelisano-'moho Manhattan, New York, ba ile ba bula bare ea boithabiso ba lipapali ea maemo a holimo T-Squared Social ka molao. Bare ena e boetse e sebelisana le NEXUS Luxury Collection, k'hamphani ea lefats'e ea nts'etsopele ea matlo le tsamaiso ea lihotele, le 8AM Golf, khoebo ea tikoloho ea kolofo.
Mohloli: Global Textile, Gorgeous Zhi
Nako ea poso: Hlakubele-08-2024